The water we play on in Colorado is the same water we put to work in our homes and yards.
That's the water conservation message now being seen in a billboard and bus stop bench campaign unveiled in the Denver metro area by the Colorado River District, which is based in Glenwood Springs, Colo., and the Northwest Colorado Council of Governments, based in Silverthorne, Colo.
"It's the same water. Conserve it!" is overprinted on images of mountains, a skier, a lawn sprinkler and a woman taking a shower.
The first billboard was recently placed on Interstate 70 near the top of Floyd Hill in Clear Creek County to catch the attention of eastbound traffic heading back to the Front Range from the mountain ski areas. The message is also featured on 200 bus stop benches in the Denver metro area.
While the message is primarily directed at residents living on the Front Range, it applies equally to those living on the West Slope. Billboards will go up in western Colorado this summer to broaden the audience and the water education message.
Up to 25 percent of the state's share of Colorado River water is diverted to the Front Range through transmountain diversions. Water planners are searching for more water supplies as Colorado's population is predicted to double to 10 million people by 2050. Water conservation and awareness that water largely comes from rivers, not spigots, are important elements in the challenge to develop water supplies.
The campaign features a smartphone compatible website www.itsthesamewater.com
, containing a wealth of information on water use, conservation and less-water-intensive landscaping. Much of the web information comes from Denver Water. The state's largest water utility is widely recognized for its conservation efforts.